Sending out with Mailchimp

Read ahead for a how-to guide on sending out your Reel.Reviews campaign with Mailchimp.

Step 1: Create an email


1. Click the Create icon.








2. Click the Email drop-down.








3. Click Regular.





4. Enter a campaign name and click Begin.





Step 2: Add recipients


1. In the To section, click Add Recipients.





2. In the Audience drop-down menu, choose the audience you want to send to.

  • The best performing Reel.Reviews campaigns are sent to at least 1000 people (500 positive reviewers).

  • If you have enough customers who've already given you a positive review, send the campaign to them.


3. Click Save.


Step 3: Add subject


1. In the Subject section of the email builder, click Add Subject.




2. In the Subject field, copy in the Subject from the Send tab in the Reel.Reviews dashboard.




3. Click Save.


Step 4: Design Email


1. Navigate to the Content section and click Design Email.





2. Choose whether you want to work with the Classic Builder or New Builder.














3. Once you're editing your Email, copy in the Email (from the send tab).


4. Replace {Customer Name} with the Mailchimp merge tag, *|FNAME|*.









5. When you're ready, click Continue in the top right corner.




Step 5: Send Email


1. After you’ve completed the To, From, Subject, and Content sections of the email builder, you should see a green checkmark next to each. That means your campaign is ready to schedule or send immediately.





2. Once you're ready to send out your Reel.Reviews campaign, click Send. Then, in the Review Your Campaign modal, click Send Now to confirm your send.

  • To increase the amount of testimonials you receive, we recommend sending your campaign out on a weekday at around 10-11am.