Sending out with Klaviyo

Read ahead for a how-to guide on sending out your Reel.Reviews campaign with Klaviyo.


Step 1: Create a list of customers


1. Log into Klaviyo.


2. Create a list or dynamic segment of customers you want to send your Reel.Reviews campaign to.

  • The best performing Reel.Reviews campaigns are sent to at least 1000 people (500 positive reviewers).

  • If you have enough customers who've already given you a positive review, send the campaign to them.


Step 2: Choosing Campaign Name and Recipients


1. Head to the Campaigns section and click Create Campaign.


2. Name your campaign something related to Reel.Reviews.


3. Choose the list/segment you set up in the previous step.


Step 3: Edit your Subject


1. Add the Subject from the Send tab in the Reel.Reviews dashboard to your Subject Line in Klaviyo.


2. Click Save Changes.


Step 4: Edit your Email


1. Select how you would like to create your Email from the Drag and Drop, Text Only or HTML options - we think Drag and Drop works best.


2. Once you're editing your Email, copy in the Email (from the send tab).


3. Replace {Customer Name} with the Klaviyo syntax, {{ first_name }}.












4.When you're ready, click Save Content in the top right corner.


Step 5: Save & Send


1. Click Review & Send


2. Review all your settings. When you're happy, click Schedule or Send.

  • To increase the number of video testimonials you will receive, we recommend sending your campaign out on a weekday at around 10-11am.