Send out your REEL.REVIEWS campaign manually

Read ahead for a best practices guide on manually inviting your customers to leave a video testimonial.


If you'd like to save time and automate the process, head here.

These steps should take around 10-15 minutes to complete.


Step 1: Choose which customers to invite to leave a video testimonial

  • We recommend choosing at least 2500 customers.

  • You'll need:

  • Their Email address.

  • A First Name if you want to personalise their invite.

  • Choosing a group of customers who have previously left you a good review, can improve your chance of success.


Step 2: Craft your Email

  • Create your Subject to be sent out with your Email - head to the collect tab in your REEL.REVIEWS dashboard for a best practice template.

  • Create your Email which you'll use to invite your customers to leave a review - there's also a great template in the collect tab which you can use.

  • Add an incentive to your Email (details in next step).


Step 3: Entice your customers to leave a testimonial through an incentive


Why are incentives important?

  • Add an incentive to your email and increase your testimonial conversion rate by 20%.

  • You don't have to use an incentive, but it's a great way to make your customers love your brand even more! And of course, it will improve your testimonial conversion rate.

Incentives which have worked well for other businesses

  • 1 month free subscription

  • 10% off next purchase

  • 5% off recent transaction

  • $30 digital gift card

How do you reward your customers with their incentive?

  • You'll be able to see the contact details of customers who left you a testimonial in the 'Your Videos' tab. That way, you'll know who to reward with your incentive.


Step 4: Send, send, send!


You've done all the hard work - now it's time to send. We recommend using an Email Manager to send your REEL.REVIEWS campaign out to your customers.


Why use an Email Manager?

  • Personalise Emails for each customer such as addressing them by their First Name.

  • View certain metrics like Open Rates and Click-Through Rates.

  • Handle bouncebacks and unsubscribers automatically.

Which Email Manager should I use?

  • There are many different Email Managers out there to choose from - whichever one you pick is most probably equipped to send out your REEL.REVIEWS campaign

  • List of Email Managers we know work great with REEL.REVIEWS:

  • MailChimp

  • HubSpot

  • Klaviyo

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