Read ahead for a best practices guide on manually inviting your customers to leave a video testimonial.
If you'd like to save time and automate the process, head here.
These steps should take around 10-15 minutes to complete.
Step 1: Choose which customers to invite to leave a video testimonial
We recommend choosing at least 2500 customers.
Their Email address.
A First Name if you want to personalise their invite.
Choosing a group of customers who have previously left you a good review, can improve your chance of success.
Step 2: Craft your Email
Create your Subject to be sent out with your Email - head to the collect tab in your REEL.REVIEWS dashboard for a best practice template.
Create your Email which you'll use to invite your customers to leave a review - there's also a great template in the collect tab which you can use.
Add an incentive to your Email (details in next step).
Step 3: Entice your customers to leave a testimonial through an incentive
Why are incentives important?
Add an incentive to your email and increase your testimonial conversion rate by 20%.
You don't have to use an incentive, but it's a great way to make your customers love your brand even more! And of course, it will improve your testimonial conversion rate.
Incentives which have worked well for other businesses
1 month free subscription
10% off next purchase
5% off recent transaction
$30 digital gift card
How do you reward your customers with their incentive?
You'll be able to see the contact details of customers who left you a testimonial in the 'Your Videos' tab. That way, you'll know who to reward with your incentive.
Step 4: Send, send, send!
You've done all the hard work - now it's time to send. We recommend using an Email Manager to send your REEL.REVIEWS campaign out to your customers.
Why use an Email Manager?
Personalise Emails for each customer such as addressing them by their First Name.
View certain metrics like Open Rates and Click-Through Rates.
Handle bouncebacks and unsubscribers automatically.
Which Email Manager should I use?
There are many different Email Managers out there to choose from - whichever one you pick is most probably equipped to send out your REEL.REVIEWS campaign
List of Email Managers we know work great with REEL.REVIEWS: